who we are & what we do

Great content. Great design. Great results.

Elephant offers web analysis, strategy, content and development for organizations that want to differentiate themselves, with a clear message, concise branding, and a web presence that draws people in and makes them want to know more.

our skills & services

Five ways we build your presence.

01

Analysis & strategy.

We take time to understand your offering, competitors, and market, then recommend the design, messaging, and go-to-market tools that move you forward.

  • Positioning
  • Messaging
  • Go-to-market
02

Website content.

Writing for the web is its own craft. We develop your key messages, text, and imagery with you, or give you the guidelines to do it yourself, reviewed in staging before launch.

  • Copy
  • Imagery
  • SEO
  • GEO
  • AEO
  • Staging
03

Web design.

We use current design practice to position your brand and message clearly, bringing focus to what matters, guiding the eye, and making interactive elements feel obvious.

  • Brand
  • UX / UI
  • Layout
  • Responsive
04

Development.

Standards-compliant, accessible code that's beautiful on web, phone, and tablet, and built to be found. Clean markup is the foundation of both speed and search engine optimization.

  • HTML / CSS
  • JavaScript
  • Static
  • 100% mobile-tested
05

Website migration.

Still on WordPress? We rebuild legacy sites as fast, secure static HTML — nothing to breach, nothing to patch — A managed migration, handled end to end.

  • Static
  • Security
  • Self-editing
Explore migration
building great experiences on the web

A website is not a brochure. It's how you're found.

What we build for

Clear, fast, and findable.

  • Fully responsive: layouts that adapt to any screen
  • Easy, intuitive navigation
  • Clear branding and consistency throughout
  • High-usability interfaces with real focus
  • Optimized text, images, SEO, GEO, and AEO
How we work

Understand, then build.

  • We learn your offering, market, and audience first
  • We propose a strategy and a plan to deliver it
  • We develop content with you: messages, text, media
  • You review everything in a private staging area
  • We launch only when it's right
you still own the words

Do your own modifications without us.

A static site doesn't mean calling us for every comma. You change your site by asking, in plain language. Review it in staging, and push it live when you're ready.

01

Ask in plain language.

Tell AI what to change, the way you'd brief a colleague. "Add this news to our site." "Update the team page." No editor, no markup, no ticket, and no bill for the change.

02

Review in staging.

Every change lands on a private staging copy first. See exactly what moves, and what doesn't, before anything is public.

03

Push to live.

One click promotes staging to production. Full version history. Roll back to any prior version at any time.

yoursite.example — staging 1 change pending
Add our new fall workshop to the homepage and update the hero photo.
Staged. The changes are on your staging site — review them, then tell me when to push to live.
v.214 → v.215 Push to live
selected work

Corporate, finance, non-profit, healthcare, and the arts.

These markets are where we operate today, though we're always ready to take on new ones...

FCI Cyber — managed cybersecurity website
FCI CyberCybersecurity
MIFI Wealth — Mindful Finance website
MIFI WealthFinance

Branding by Identity Collective

Buckler — investment due diligence platform website
BucklerFintech
what you stop paying for

Stop paying for maintenance
you no longer need.

A WordPress site is never finished. Core updates, plugin updates, theme patches, security fixes, broken-after-update repairs — a recurring bill, month after month, just to keep the site from breaking.

A static site has nothing to update. No plugins to patch, no core to upgrade, no framework to keep current, no database to back up. Nothing runs on a server, so there is nothing to maintain. The maintenance retainer goes away.

our happy customers

Don't take our word for it.

Rated five out of five stars.
We really love the website — the look, feel, navigation, colors, pictures, and layout. We're so happy with it. Excellent work.
Jesse Grimes Principal, Highlander
Rated five out of five stars.
On time, within budget — with an 80% increase in page views and all the bells and whistles we asked for.
Ricardo Salcedo Audience Development, Shambhala Sun & Mindful.org
Rated five out of five stars.
This beautiful artwork and technologically advanced website exceeds the expectations of my clients and professional colleagues. Fantastic work.
Dr. Donato Physician & Nutritional Health Consultant
Rated five out of five stars.
Working with Elephant moved us to a whole new level with our online presence. A genuine combination of professional and creative energy — beautiful design, technically excellent.
Carolyn Gimian Director, The Chögyam Trungpa Legacy Project
Rated five out of five stars.
Simply fantastic. Extremely creative, generous, and totally professional — a constant delight to work with. I was absolutely thrilled with the results.
Elizabeth Richardson Actress & Writer
Rated five out of five stars.
Elephant delivered exactly what I was looking for — marketing tools that differentiate our business and the value we bring, in an intuitive, high-quality way.
Gary Greisman CEO, Embvue
Mindful Lion's Roar City of Montreal McGill Croesus MBG Finance Buckler Embvue FCI Cyber
questions, answered

Frequently asked questions.

What does Elephant do?

Elephant is a Montreal web studio that designs, builds, and migrates websites. We handle strategy, content, design, and clean static code — new sites and migrations off WordPress — for organizations that want to be found, load fast, and stop paying for maintenance.

What is a static website, and why does it matter?

A static website is delivered as plain HTML and CSS with no database, CMS, or plugins running on a server. That makes it faster, cheaper to host, and far harder to hack — there's no admin login to break into and nothing to patch — and easier for search and AI engines to read.

Can I still update a static site myself?

Yes. You change your site by asking in plain language — "add this news," "update the team page" — review the change on a private staging copy, then push it live in one click, with full version history and rollback. No editor, markup, or ticket.

What's the difference between SEO, GEO, and AEO?

SEO (search engine optimization) earns ranking in classic search results. AEO (answer engine optimization) wins the featured-answer and snippet boxes. GEO (generative engine optimization) gets your content cited inside AI-generated answers from tools like ChatGPT, Perplexity, Gemini, and Google's AI Overviews. A modern, cleanly structured site can win all three at once.

Is a static site really more secure than WordPress?

Yes. Most CMS breaches start in plugins, themes, or the admin login. A static site has none of these — no database to exfiltrate, no plugins to exploit, and nothing executing on a server — so the attack surface an attacker or an underwriter scans shrinks to almost nothing.

Do you work with clients outside Montreal?

Yes. Elephant is based in Montreal and works with clients remotely; you don't need to be local.

start a project

Let's build something worth finding.

Tell us what you're working on. New site, a rebuild, or a migration off WordPress — we'll point you the right way.

Or email [email protected]