Elephant partners with clients to explore the best options for a given project to meet short and long-term goals.

Who we are

Since 2000, Elephant offers analysis, strategy and development services to companies and organizations looking to differentiate themselves with clear messages, concise branding, a strong web presence and go-to-market tools.

We work in the domains of Health Care, Corporate, Non-Profit Organizations and Culture/Arts.

Our philosophy

Your website should communicate the unique qualities and strengths of your organization in such a way that the audience feels drawn in and they want to know more. We build sites that position your brand and message in a clear, concise, easy to navigate way using the best tools and practices in the industry.

We stay up-to-date with the latest trends and technologies

To achieve the best results, our team draws on complementary competencies ranging from marketing, business growth and strategy to artistic creation, design and hard coding.

Our Team

 Dedicated to the teams and individuals we work with to create beautiful, usable designs and strategies that deliver results!

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Francoise Guyaux


Since 2000, Françoise is President and founder of Elephant, a Website and marketing tools development firm. Francoise developed expertise in both visual art and programmation. She holds a bi-disciplinary Master degree in Computer Science and Art from the University of Montreal. Between 1991 and 2000, Françoise taught multimedia, database and computer science courses at both the university and college levels. On the creative side, Francoise assisted in developing the college curriculum in multimedia at Maisonneuve College in Montreal and received a Felix award for the design of Mara Tremblay's CD titled Le Chihuahua. As a recipient of a NSERC grant, she spent three years in the doctoral multimedia program at the University of British Columbia.

Pamela Rasey

Market Analyst & Strategist

Pamela is a market analyst and strategist with U.S. and international marketing, sales and business development experience. She supports investors on pre and post product and market due diligence activities. She also works directly with companies of all sizes to identify growth opportunities and develop go-to-market strategies to drive revenue. Prior to that, Pamela was co-founder and partner at Embrase, a business consulting firm, served as North American Marketing Director at France-based Webraska, a location-based services provider, and as Director of Marketing at Radical Horizon, a software defined radio solutions provider. In the U.S., she held Sales and Marketing positions at Cincinnati Bell, Cintech, InfoSolutions and Cincom. She sits on the Advisory Board of Robotiq, a robot gripper manufacturer. Pamela completed her Bachelor's degree in Management and Business at the University of Dayton and is Solution Selling and Chasm Institute certified.

Vincent Guyaux


Vincent is a business growth catalyst with corporate management and business development expertise in North America, Asia and Europe. Over the years, he has created a network of contacts in high tech, manufacturing, consumer electronics, advanced materials, government, finance and investment communities. Since 2012, Vincent is on the Board of Directors and Vice President of Business Development at Croesus, a portfolio management software publisher. From 2008 to 2012, he was President & CEO of Metafoam, a metal foam manufacturer, where he raised $10 M, moved to Hong Kong in 2011, established a factory in China and launched prototype production in the first half of 2012. Prior to that, Vincent was President & CEO of Imaginum, a fabless chip manufacturer, Co-Founder and President of Embrase Business Consulting, General Manager of Mindready's Embedded Systems Division (TSX: MNY), Vice-President of Sales and Marketing at Locus Dialog (acquired by InfoSpace, NASDAQ: INSP) and Sales Manager at Apple, where he won two President Club awards for sales achievements. Since 2006, he guest-lectures on creating business plans and offer on-going mentoring to McGill University’s MBA students.

Gabrielle Vezina


Gabrielle Vézina is a multidisciplinary web developer. She studied Computer Science to become a programmer but she was intensely drawn to integration such that her career took a visual twist. In addition to her expertise with database development, PHP and Javascript coding languages, Gabrielle also has a high proficiency in HTML and CSS languages and has mastered web software and libraries, such as Wordpress and jQuery. Since 2004, her work has been appreciated by many clients such as the National Film Board of Canada, Ville de Montréal and the book publisher La courte échelle. Many of her projects have been rewarded with Boomerang Awards, Quebec's largest award show for Interactive communications. Gabrielle holds a Computer Science degree from Ahuntsic College in Montreal.